In the technology landscape, the journey doesn’t end with the creation of a groundbreaking innovation; in fact, that’s just the beginning. Conceiving a tech innovation is an accomplishment, no doubt, however, the real challenge lies in what follows. From refining your concept to navigating market entry, scaling, and impact, the essential steps that come after the initial eureka moment are critical to the success and viability of the innovation.
After the initial excitement of creating a tech innovation, it’s crucial to shift focus to refining your concept. Gather feedback, conduct thorough testing, and iterate based on real-world insights. Continuous refinement ensures that your innovation is aligned with real user needs and market demands.
Then you’d have to consider the market entry. Entering the market requires a well-thought-out strategy. Identify your target audience, segment the market, and position your innovation in a way that resonates with potential users. A solid market entry strategy sets the foundation for successful adoption and growth.
As your innovation gains traction, scalability becomes paramount. Design your technology with scalability in mind, ensuring it can handle increased demand without compromising performance. Moreover, consider the long-term sustainability of your solution, both from an environmental and economic perspective.
Collaboration can accelerate your innovation’s journey. Forge partnerships with complementary technologies or industry leaders to tap into their expertise, resources, and networks. Strategic collaborations can open doors to new markets and opportunities.
Navigating the regulatory landscape is essential, especially in sectors like technology. Ensure that your innovation complies with relevant laws and regulations to avoid legal setbacks that could hinder your progress.
Introducing a novel technology often requires user education. Develop comprehensive resources and provide robust customer support to guide users through the adoption process and troubleshoot any issues.
Continue to gather feedback from users, adapting your innovation to address evolving needs and preferences. A user-centric approach not only enhances your product but also fosters loyalty among your user base.
As your tech innovation matures, assess its impact. Are you achieving the intended outcomes? Are users benefiting from your solution? Regularly measure and evaluate impact to stay aligned with your overarching goals.
Creating a tech innovation is just the first step on a journey filled with challenges and opportunities. From refining your concept to market entry, scalability, and impact assessment, each phase demands strategic thinking and adaptability. By embracing these post-innovation steps, you can ensure that your technological breakthrough not only thrives but also positively transforms the world it touches.
Recognising the need to increase the chances of success for tech innovators in Nigeria, Telecommunication and Technology Sustainability Working Group (TTSWG) has created an initiative tagged ‘Innovation Makers’ Challenge’ (IMC). The aim of the IMC is to bridge these identified gaps between the development of an innovative idea and it’s implementation in society.
At the IMC, young innovators would have the opportunity to pitch their ideas at the Innovators’ Challenge, after which a shortlist of applicants would be selected to go through the Innovators’ Bootcamp. During the bootcamp, participants would be taken through a curated learning path by professional to ensure that they are equipped with all the knowledge they would require to thrive in the industry.
After the Innovators’ Bootcamp, the top participants would be selected to participate at the Innovators’ Pitch and Exhibition. Here they would meet industry experts, venture capitalists, angel investors, as well as stand a chance to win cash prizes.
To participate in the Innovation Makers’ Challenge, kindly visit the link, or contact Isaac on 09062634122. You can also send an email to secretariat@ttswg.org for more information.